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SEO Trends 2017

SEO will always be an important topic for web design (despite what some may say), and 2017 is no different. Here are some of the interesting SEO trends for the new year.

1. More Featured Snippets

A featured snippet is an answer to a question you search for on Google that is displayed directly on the Google results page. It is pulled from a webpage, and includes the title and URL of that webpage.

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What is a website silo?

This is something I only ran across recently and it's very interesting in it's potential impact for SEO.

In a website silo structure, you try to put all your SEO influence for one particular keyword phrase into ONE page.

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Article Archive

Every Client Says This...

Here are some of the things our clients often say to us when meeting about building a website. None of these are bad questions at all! If you're a Fresh Look client, you know you've said at least one of these!


Virginia Beach Websites

Client: "I can't explain to you what I want, but I will know it when I see it."

Frequency: Very common

Answer: We create a design, and if it isn't quite right on the first try then we make it different until the client says, "Aha! Yes!"

Client: How do I get my website to be #1 in Google?

Frequency: Common

Answer: There is certainly no guarantee of being #1, but there are a lot of good ways to improve your ranking. First of all, there's our article dedicated to just that topic, our Easy SEO Checklist. There's also our SEO package, which costs $650 and will definitely improve your ranking significantly. You can also do a lot on your own - write lots of good content.

Client: "What is hosting, and do I need it?"

Frequency: Common

Answer: Hosting is required for every website to be connected to the internet, and we can provide it for you.

Client: "I know what I want. I'm going to tell you exactly how I want my website to look."

Frequency: Asked occasionally

Answer: We'd prefer that our clients have a general idea, yet also be open to suggestions. Give us a concept that you like, and leave the details of how to make it work to us.

Client: "Here's the content for my website. The only problem is I don't know where it should go."

Frequency: Almost universal

Answer: We are able to organize content in a way that is attractive and intuitive. That's primarily our job, to make the website user friendly. Don't worry if you don't know beforehand how to arrange your content, we will help you out.

Client: "Here's 8,239 pictures, can you figure out what to do with them?"

Frequency: EVERY PROJECT! (ok not really)

Answer: While we may go blind from going through your pictures, the website will be MUCH better because of it. The more quality pictures you give us, the better your website will be.

Client: "I think I need a Godaddy whadya call it domain something..."

Frequency: Common

Answer: A domain name is the first step to getting a website. It's what comes after the www at the top of your screen when you're on a website, and can be .com, .net, .org, etc. It costs around $20/year and we'll give you ideas on what domain name to use.

Client: "I need this project done really fast. 1 week max."

Frequency: Occasionally

Answer: A website can EITHER be good, rushed, or reasonably priced. We are able to make websites that are both good and reasonably priced, but we cannot add in rushed. We CAN do it rushed, but it will no longer be reasonably priced, and it will always be better if it is not rushed.

We hope you enjoyed our fun, light-hearted, inside look at what it's like to be a web designer! Thanks again!

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