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SEO Trends 2017

SEO will always be an important topic for web design (despite what some may say), and 2017 is no different. Here are some of the interesting SEO trends for the new year.

1. More Featured Snippets

A featured snippet is an answer to a question you search for on Google that is displayed directly on the Google results page. It is pulled from a webpage, and includes the title and URL of that webpage.

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What is a website silo?

This is something I only ran across recently and it's very interesting in it's potential impact for SEO.

In a website silo structure, you try to put all your SEO influence for one particular keyword phrase into ONE page.

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Article Archive

How to Get Started on Your Website

Want to know how to get started on building your website? If you're like most people, you have questions in areas such as:

  • How to even begin
  • What all the terminology means (domain names, hosting, DNS, CMS, CSS, HTML, SEO)
  • What should the end product look like
  • What to look for in a web development company
  • What options do you have to include in your website (like photo galleries, video, social media, PayPal, etc.)

In this article we help give you a strategy that will get you started on your website. Whether you create it on your own, hire a professional, or something in between, you need to know these tips on getting started with your website.

Who are my competitors online?

This is ALWAYS the first question we ask people who get a new website. This is what you should do:

  • Go to Google.com
  • Type in your industry, and the city and state - example, "web design companies, hampton virginia"
  • You should hopefully recognize some of the top hits - they're you're competitors. Make a list of the top 4 or 5 websites that come up. Whether you like everything about their website or not, make notes about what they do well, what they don't do well, what you like, don't like, what you'd like to improve upon, etc.

In this step you're just getting ideas. Maybe you never thought to add a Testimonials page but you see that your competitor has one. You don't want to copy them so you look the same, but just get some ideas.

Who is my audience?

Figure out who you're trying to reach. There are many different ways to break up your market:

  • Age
  • Geographic location
  • People with a certain interest
  • Businesses
  • Parents

For example, Fresh Look Web Design is targeting primarily small businesses and non-profits who understand the importance of marketing through the internet. A business with no interest in trying to market itself will never get a website, so we aren't too concerned with them. Focus on the audience that you are trying to reach.

What do I want people to do when they visit my website?

This may sound simple but it's a tough question to answer. Your website needs to be driving people towards accomplishing a goal. People don't usually browse aimlessly and then decide to purchase...they're looking for something in particular and they need help finding it.

There are some goals which apply to all websites:

  • Post contact information so people can contact you
  • Improve your image with a professional design
  • Get found on the search engines
  • Post general information about your company on your About Us page

There are also goals which apply to some websites, but not others. When people visit your website, you may want them to:

  • Download your brochure
  • Fill out a contact form
  • Make a purchase
  • View your portfolio or pictures
  • Register for an event
  • Apply for employment

Make sure you have a good "Call to Action" on your website. Examples include:

  • "Click here!"
  • "Call now!"
  • "Download our brochure"
  • "View our portfolio"

You want to let people know what to do, and make it very easy for them.

Checking out the competition, targeting your audience, and setting goals for your website are the foundation of every good website. Sometimes just taking that first step is half the battle, and if you do these 3 things you're off to a fantastic start.

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