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SEO Trends 2017

SEO will always be an important topic for web design (despite what some may say), and 2017 is no different. Here are some of the interesting SEO trends for the new year.

1. More Featured Snippets

A featured snippet is an answer to a question you search for on Google that is displayed directly on the Google results page. It is pulled from a webpage, and includes the title and URL of that webpage.

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What is a website silo?

This is something I only ran across recently and it's very interesting in it's potential impact for SEO.

In a website silo structure, you try to put all your SEO influence for one particular keyword phrase into ONE page.

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How to make the most important information stand out on your website

Make Important Information Stand Out

Most websites hold a LOT of information. It's not always easy to separate what is most important with what is not. If you could only tell your web visitors one thing, what would it be? Do you know what that is?

And really it's not just one thing, but maybe two or three or more. But think about it for a minute: What is the most important thing you want your users to see?

For Fresh Look Web Design, it's really a combination of two things. We want our users to see our website portfolio, and we want them to contact us - either by phone or our contact form.

There are lots of other things we want them to do also, but those two are the most important to us.

Once you know what's most important, we come to the title of this article. How do we make that important information stand out on our website?

We have 3 ways we like to do it.

1. In the regular navigation of the website

All your pages should be in the main navigation of your website. Put your important page where the rest of your pages are - usually in the menu across the top of the page. And your important page should not be a drop down item that appears underneath another category - it should be it's own category.

2. In a large graphic near the top of your home page

This large graphic is often referred to as a slider. Especially if it is part of a slideshow that "slides" back and forth between a couple different images.

Make sure that this graphic has a strong call-to-action statement that refers to your important page.

Also make sure that it links to a page that has the information that you want them to see.

3. Smaller buttons on the side or bottom of your website

A lot of websites will have a "rightmenu" or "leftmenu" on their website. On this side part of the website, you will often find some links, maybe the company's contact info, maybe a calendar or social media icons.

It also happens to be a great place to put a good call-to-action button which leads to your important information. Since it's on a side menu bar it should be smaller than the slider image.

On the page you're on right now, you'll see the 3 ways users can get to our Portfolio page. We have a link in the top menu - "Portfolio", we have the large blue graphic across the top, and we have the yellow button on the right.

Remember, repetition is the key. You're not going to get in trouble for putting three links on your website that all go to the same place. You REALLY want your users to go there, so make sure they go there.

If you have any design questions about your website, ask us! We will be happy to lend you our expertise. Check out some of our articles to get more great ideas for your small business website.

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