Social Media Border Business Workshops

SEO Trends 2017

SEO will always be an important topic for web design (despite what some may say), and 2017 is no different. Here are some of the interesting SEO trends for the new year.

1. More Featured Snippets

A featured snippet is an answer to a question you search for on Google that is displayed directly on the Google results page. It is pulled from a webpage, and includes the title and URL of that webpage.

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What is a website silo?

This is something I only ran across recently and it's very interesting in it's potential impact for SEO.

In a website silo structure, you try to put all your SEO influence for one particular keyword phrase into ONE page.

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Article Archive

I have a website, why do I need a blog?

A website is a great tool to have, however while I believe it is the most important tool of your online marketing, it should not stand alone. Social media, and specifically a blog should be used in conjunction with your website.

What does a blog do that a website doesn't? Well for one it's much easier to update. Not everyone has the time or money or content management system in place to easily update their website. Anyone can update a blog.

Also, Google and other search engines LOVE blogs. Especially if you include links to your website from your blog. It all becomes part of SEO.

It gets your users involved. The greatest part about a blog is the comment section below. Your users can add their comments, ask questions, interact with both you and other users. The possibilities are tremendous.

Here is a great little powerpoint presentation I ran across that gives some really nice tips on blogging. Really I think the best way to become a good blogger is just to do it, which I have to learn myself, being more of a website guy.

The point is, your business needs a blog. There are lots of options out there, and actually I've read some things recommending not using Google's Blogger.com which is what I currently use. Meh - it's free.

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