Social Media Border Business Workshops

SEO Trends 2017

SEO will always be an important topic for web design (despite what some may say), and 2017 is no different. Here are some of the interesting SEO trends for the new year.

1. More Featured Snippets

A featured snippet is an answer to a question you search for on Google that is displayed directly on the Google results page. It is pulled from a webpage, and includes the title and URL of that webpage.

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What is a website silo?

This is something I only ran across recently and it's very interesting in it's potential impact for SEO.

In a website silo structure, you try to put all your SEO influence for one particular keyword phrase into ONE page.

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Featured Client - Spring 2014



Defy the Bad Guy

Name: Julie Greene
Name of Business: Julie Greene Personal Safety Solutions
Website: www.defythebadguy.com

Tell us a little about your business?

My business is really the outgrowth of my mission to teach women how to be safer in their lives – to avoid violence, to increase their awareness in every situation, and how to get out of a bad situation by disabling an attacker.

I do this by offering talks and seminars to any type of women's group, whether it's at a professional conference, a college sorority, an office setting, or a neighborhood living room.

My hands-on interactive seminars include how to use your cell phone to keep yourself safe, learning awareness techniques, and how to set boundaries, yell, and learn where and how to strike to stop someone who is trying to hurt you. More intensive seminars include how to escape from someone who is lying on top of you, what to do if there is a weapon, and escapes from various types of grabs. It's fun!

I am also author of DEFY the Bad Guy, Powerful, Practical Self-Defense Strategies for Every Woman. This book has been praised by some of the best self-defense gurus in the business and is a great reference.

What makes your cause important?

Recent Department of Justice statistics state that 1 in 5 women will be the object of an assault or attack some time in their lives. We never think that it can happen to us, but stuff happens that we can't control.

It's important for every woman to not just learn or understand how to keep herself safe, but to create habits and practice safety strategies. We know many violence prevention strategies, but are we putting them in place? Are we truly aware of our surroundings? Practicing awareness in everyday situations not only can keep us safe, but can help us in all kinds of stressful circumstances.

When a woman can actually practice, over and over again, how to strike and escape from a violent attacker, she is more likely to escape successfully.

It's my wish that every woman can realize and learn to access the power within her to prevent crime and protect herself and her loved ones.

Where did you first hear about Fresh Look Web Design?

I first heard about Fresh Look Web Design from the City of Hampton. I was looking for someone to design a website for my business and Fresh Look was recommended as one of the vendors that helped small businesses such as mine.

In what ways has Fresh Look helped your organization?

I don't know exactly how Fresh Look does it, but my website has attracted business from sororities from the College of William and Mary in Williamsburg, from WVEC channel 13, and from TBS Broadcasting and the CNN offices in Washington DC. I would never have had those speaking opportunities if it wasn't for Fresh Look.

Plus, I've had many comments about the professional look of my website. Even though right now I'm just a two-person business, my online presence has the look and feel of a much bigger organization.

Would you recommend Fresh Look to a friend, and why?

I would recommend Fresh Look to a friend, an acquaintance, or even a stranger who wanted a website that was professionally created and maintained. I am extremely happy with the great service – my questions are answered often within minutes – and the flexibility to my sometimes erratic online needs. Plus the SEO (and I just have the most basic) has generated profitable clients and has landed me on the local news.

Can you tell us a little bit about your new business you're starting?

Breathing Spell Yoga is a complementary business to the self-defense seminars. The tagline is "Bringing the Yoga to You!"

I'll be setting up and offering yoga classes for your business, your home, or your church or community group in the comfortable setting that you choose. It’s often difficult to get to a studio, but having yoga classes for your office at lunchtime or in your living room with some of your friends can make it easier for people to take advantage of the benefits of yoga. Classes are tailored to your group.

Yoga classes are an effective way to decrease stress and increase clarity and productivity. It’s for everyone! You don’t have to be a pretzel or a contortionist to receive the benefits of yoga. Any age, any body type, whoever you are, Breathing Spell Yoga can design a class for you or your group that will help you energize or relax, or both.

The website for my new business will be up shortly – professionally created by Fresh Look Web Design, of course!

Julie Greene Personal Safety Solutions
julie@defythebadguy.com
www.facebook.com/DEFYtheBadGuy
www.DefytheBadGuy.com
757-453-DEFY (3339)




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