Social Media Border Business Workshops

SEO Trends 2017

SEO will always be an important topic for web design (despite what some may say), and 2017 is no different. Here are some of the interesting SEO trends for the new year.

1. More Featured Snippets

A featured snippet is an answer to a question you search for on Google that is displayed directly on the Google results page. It is pulled from a webpage, and includes the title and URL of that webpage.

Read more...


What is a website silo?

This is something I only ran across recently and it's very interesting in it's potential impact for SEO.

In a website silo structure, you try to put all your SEO influence for one particular keyword phrase into ONE page.

Read more...

Internet Marketing Workshops

Small Business and Non-Profit Workshops

Fresh Look has developed a series of educational workshops that are directed towards helping small businesses and non-profits maximize their potential on the internet. These marketing classes will help you establish your website presence and make smart business decisions.

Click here if you are interested in hosting a Fresh Look Business Workshop.

The schedule for our upcoming classes is below:


Do-It-Yourself Internet Marketing

Date: December 16, 2014

Time: 9:00am - 11:00pm

Where: Obici Healthcare Foundation

Learn the most effective Do-It-Yourself way to establish and solidify a web presence for your small business or non-profit. This workshop covers everything from getting a website, to making sure it gets found on Google, to Facebook, Constant Contact and more while providing an overview of many topics that small business owners and non-profits must be aware of if they are to build a successful web presence on their own (or with minimal help).

This workshop is for organizations with little to no current website or online presence, or those who are looking to improve upon something that isn't quite working. It is a wonderful opportunity to have an informative session with a professional web designer.

Topics covered include:

  • Google Local Business
  • Facebook Business Page
  • Pinterest
  • Build your own website
  • Basic website updated with Joomla
  • Blogging or article writing
  • Constant Contact for email newsletters
  • What areas to ask for help
  • Free website features
    • Facebook plugin
    • Joomla plugins (Calendar, slideshow, online forms)
    • Google Analytics
    • Click Desk (real-time chat feature on website)
  • Technical website DIY tips
    • www/non-www redirect
    • Missing page redirects
    • SEO basics

Available Topics

Below, please find a list of available workshop topics that we currently offer:


10 Steps to Developing an Online Presence

Online Presence

In this workshop, learn the most effective way to establish and solidify a web presence for your small business or non-profit. We will start with the planning stage and finish with the e-commerce stage, covering everything in between. This class is an overview of many topics that small business owners and non-profits must be aware of if they are to build a successful web presence.

Who is this workshop designed for?

Whether you are a start-up business with no online presence or an established organization looking to improve your internet marketing, this exciting workshop will give you the tools and knowledge necessary to take the next step.

Topics Include:

  • Cost factors
  • Common pitfalls
  • Goal setting
  • Social media introduction
  • Creating a starter website
  • Tracking your progress
  • Search engine optimization
  • Internet marketing

How to create an e-newsletter with Constant Contact!

Constant Contact

Having an e-Newsletter is an excellent way to market your business, and it is very easy to set-up and maintain. In this hands on workshop we will explain the benefits of an email newsletter, and then we will demonstrate how to set up your free account with Constant Contact, build your recipient list, and send out a real newsletter. We will also show you how your email newsletter can generate new business and be successful.

Laptops are suggested but not required.

Topics include:

  • Setting up a Constant Contact account
  • Choosing a template
  • Building your recipients list
  • Sending out your first email newsletter
  • What to write about
  • Best practices
  • Auto-responder emails
  • Integrating Facebook and Twitter with Constant Contact

Get Found on Google

Get Found on Search Engines

How do you get found on the search engines?

There are a lot of different things you can do to get your website on the first page of Google. We will provide you with the knowledge you need to do it yourself. Come learn about what it takes to get more relevant traffic through the search engines.

Class topics include:

  • Link building
  • Social media
  • Title tags
  • Keywords
  • Optimized URL's
  • Writing content

What Makes an Effective Website

Effective Website

How do you get results out of your website? In this popular workshop we will take an in depth look at how to make your website user friendly. Once we've covered the essentials, we will spend some time at the end of class evaluating some participants websites who would like some feedback on their current website.

Class topics include:

  • Design standards
  • Browser compatibility
  • Proper navigation techniques
  • Creating valuable content
  • Making conversions
  • Examples of great sites

How to Write Great Web Content

Building a Better Path to Your Website – Content Writing Strategies That Lead Them There

Anyone with a website or thinking about getting a website MUST take this very important course to know how to write content for their website. Writing for websites is very different than writing for print. Do you know what it takes to attract internet users through search engine optimization? Do you know how your web content should be structured to grab the attention of your internet audience? This is an often overlooked yet very important topic you will not want to miss. Topics include:

  • Planning process
  • Balanced writing
  • Draw more traffic through search engines
  • Usability guidelines
  • Free tools

How to Create a Successful Email Newsletter

Email Newsleter

Want to incorporate a very inexpensive tool into the arsenal of your internet marketing budget? Having an e-Newsletter is an excellent way to market your business, and it is very easy to set-up. In this workshop we will explain the benefits of an email newsletter, and then we will demonstrate how to set up your free account with Constant Contact, build your recipient list, and send out a real newsletter. Laptops are welcome but not required.

Topics include:

  • Design standards
  • What to email about
  • List building
  • Different services to use

Use Social Media to Connect Your Business or Non-Profit

Social Media

Want to have an effective online presence? Having just a website is no longer enough. Adding Social Media to your internet marketing strategy will drive more traffic to your website, increase brand awareness, and connect you to your customers. In this workshop we will discover how to make Social Media work for you, and the most effective way to incorporate it into your marketing plan. Topic include:

  • Facebook, Twitter, Blogger, LinkedIn, Youtube
  • How to generate interest in your brand
  • What to post
  • Market with Facebook ads

Hiring a Web Developer? 10 Things To Know

Hire Web Developer

Most people recognize they need a website, but the process of finding a web developer can be a daunting task. In this workshop we will go over important information to know when deciding to make your own website or hire a web developer.

  • Planning and preparation
  • Common costs
  • What to look for in a web developer
  • Common mistakes to avoid
  • Marketing tips




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