SEO will always be an important topic for web design (despite what some may say), and 2017 is no different. Here are some of the interesting SEO trends for the new year.
1. More Featured Snippets
A featured snippet is an answer to a question you search for on Google that is displayed directly on the Google results page. It is pulled from a webpage, and includes the title and URL of that webpage.
This is something I only ran across recently and it's very interesting in it's potential impact for SEO.
In a website silo structure, you try to put all your SEO influence for one particular keyword phrase into ONE page.
Internet Marketing Workshops
Small Business and Non-Profit Workshops
Fresh Look has developed a series of educational workshops that are directed towards helping small businesses and non-profits maximize their potential on the internet. These marketing classes will help you establish your website presence and make smart business decisions.
Click here if you are interested in hosting a Fresh Look Business Workshop.
The schedule for our upcoming classes is below:
Do-It-Yourself Internet Marketing
Date: December 16, 2014
Time: 9:00am - 11:00pm
Where: Obici Healthcare Foundation
Learn the most effective Do-It-Yourself way to establish and solidify a web presence for your small business or non-profit. This workshop covers everything from getting a website, to making sure it gets found on Google, to Facebook, Constant Contact and more while providing an overview of many topics that small business owners and non-profits must be aware of if they are to build a successful web presence on their own (or with minimal help).
This workshop is for organizations with little to no current website or online presence, or those who are looking to improve upon something that isn't quite working. It is a wonderful opportunity to have an informative session with a professional web designer.
Topics covered include:
Below, please find a list of available workshop topics that we currently offer:
10 Steps to Developing an Online Presence
In this workshop, learn the most effective way to establish and solidify a web presence for your small business or non-profit. We will start with the planning stage and finish with the e-commerce stage, covering everything in between. This class is an overview of many topics that small business owners and non-profits must be aware of if they are to build a successful web presence.
Who is this workshop designed for?
Whether you are a start-up business with no online presence or an established organization looking to improve your internet marketing, this exciting workshop will give you the tools and knowledge necessary to take the next step.
How to create an e-newsletter with Constant Contact!
Having an e-Newsletter is an excellent way to market your business, and it is very easy to set-up and maintain. In this hands on workshop we will explain the benefits of an email newsletter, and then we will demonstrate how to set up your free account with Constant Contact, build your recipient list, and send out a real newsletter. We will also show you how your email newsletter can generate new business and be successful.
Laptops are suggested but not required.
Get Found on Google
How do you get found on the search engines?
There are a lot of different things you can do to get your website on the first page of Google. We will provide you with the knowledge you need to do it yourself. Come learn about what it takes to get more relevant traffic through the search engines.
Class topics include:
What Makes an Effective Website
How do you get results out of your website? In this popular workshop we will take an in depth look at how to make your website user friendly. Once we've covered the essentials, we will spend some time at the end of class evaluating some participants websites who would like some feedback on their current website.
Class topics include:
How to Write Great Web Content
Building a Better Path to Your Website – Content Writing Strategies That Lead Them There
Anyone with a website or thinking about getting a website MUST take this very important course to know how to write content for their website. Writing for websites is very different than writing for print. Do you know what it takes to attract internet users through search engine optimization? Do you know how your web content should be structured to grab the attention of your internet audience? This is an often overlooked yet very important topic you will not want to miss. Topics include:
How to Create a Successful Email Newsletter
Want to incorporate a very inexpensive tool into the arsenal of your internet marketing budget? Having an e-Newsletter is an excellent way to market your business, and it is very easy to set-up. In this workshop we will explain the benefits of an email newsletter, and then we will demonstrate how to set up your free account with Constant Contact, build your recipient list, and send out a real newsletter. Laptops are welcome but not required.
Use Social Media to Connect Your Business or Non-Profit
Want to have an effective online presence? Having just a website is no longer enough. Adding Social Media to your internet marketing strategy will drive more traffic to your website, increase brand awareness, and connect you to your customers. In this workshop we will discover how to make Social Media work for you, and the most effective way to incorporate it into your marketing plan. Topic include:
Hiring a Web Developer? 10 Things To Know
Most people recognize they need a website, but the process of finding a web developer can be a daunting task. In this workshop we will go over important information to know when deciding to make your own website or hire a web developer.
Get StartedContact us for a free consultation
Our PortfolioClick here to see our websites